Brand planning, key messaging, creative ideas, year reviews, pitches.....In the madness of December in Public Relations did anybody find time to make a list of resolutions? If you did I wonder if learning about data and analysis was at the top of your list.
But what if I told that those topics could make next year your most sucessful yet and they're not as complex as you may think!
There are a wealth of insights and hidden gems in past PR campaigns and coverage results. From journalist influence metrics to coverage view data, PR teams are often sitting on a goldmine of information that can hugely improve performance. Looking back at past campaigns and analysing metrics can build stronger strategies and develop realistic and powerful KPIs.
So what are you waiting for?
PR data and analysis can be tricky to navigate. We talk about data but do we understand it? That's where we come in.
We are giving all PR professionals the gift of knowledge this Christmas!
Until January 31st you can download our new ebook 'PRetrospective' for free. After that date it will cost $29 but for you today and the rest of January 2017 you can download for no cost at all.
DOWNLOAD YOUR FREE EBOOK NOW:
By the end of our ebook 'PRetrospective' you’ll be a pro. Your team will have clear direction, achievable targets and you’ll have award-winning campaigns ready for to go for the rest of 2017.
In four short chapters you will:
- Understand how PR analysis can be easy
- Learn how to generate new metrics such as estimated coverage views
- Improve your media hit rate
- Learn how to prioritise your targets by new online measurement metrics
- Set KPIs that will improve team skills and positively impact business results
- Set KPIs that will generate your best campaign yet
It worked for David Sawyer at Zude PR....
“Stop sending me these ridiculously useful notes: Seriously, thanks, redoing KPIs for an organisation at the moment so v. useful.”
David Sawyer | Zude PR
Download the ebook before the end of December to ensure you get your free copy. Then, this time next year you'll be admiring your end of year review and trophies to boot.