Appeal: Know a PR team still using powerpoint to build coverage reports?
Gary Preston ·
This short video might be upsetting…
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Practical guides, interviews and research on PR measurement, coverage reporting and proving the impact of your public relations work.
Gary Preston ·
This short video might be upsetting…
Gary Preston ·
It’s the big day. That interview for your dream job in PR. It’s time to show off the best bits of any campaign you’ve worked on. It’s you...
Guest ·
Seven years ago I oversaw the worldwide media launch of a Glasgow SME.
Gary Preston ·
I’ve been re-reading “Getting Real” from the genius team behind basecamp today. Since switching focus from building an agency (propellern...
Stella Bayles ·
“We want a halloween idea to go out in October!” “We’d like to be considered as ownership contenders of Valentine’s Day!” “We wa...
Stella Bayles ·
Thanks largely to Product Hunt, a powerful startup community I featured in one of my recent posts at the Huffington Post, new PR tools...
Gary Preston ·
1.You’re a world class link builder. And you probably don’t even know it.
Stella Bayles ·
Google recently launched News Lab, which in my view is an amazing step forward in the future of news creation and distribution.
Stella Bayles ·
On Thursday 18th June I joined Paul Sutton, Danny Whatmough, Matt Gilbert and Charles Arthur to debate PESO (Paid, Earned, Shared, Owned)...
Gary Preston ·
So many PR measurement gurus talk about the benefits of Google Analytics.
Gary Preston ·
Google provides lots of tools to help public relations planning. Google Suggest allows you to read the minds of your audiences or publics...
Stella Bayles ·
Here at coveragebook.com we spend hours working out how to save you hours of boring admin work, allowing you to crack on with the excitin...