CoverageBook Benchmarking Report 2025: The Analysis
Steph Bridgeman ·
If you are compiling annual reports and thinking about setting targets or KPIs for 2025, our new coverage benchmarking report based on si...
Articles
Practical guides, interviews and research on PR measurement, coverage reporting and proving the impact of your public relations work.
Benchmarking brand awareness using Google Trends to measure the impact of PR campaigns
Steph Bridgeman ·
Showcasing the impact of PR work is notoriously difficult. We have teamed up with Steph Bridgeman, expert PR measurement consultant, to l...
Why Counting Links in Your Coverage Matters (And Could Increase Your Budgets)
Laura Joint ·
PR and SEO are more connected than ever. So we hosted a webinar with Amy Irvine from Digiloft, where she shared her insights on using Dig...
Beyond the billions: A realistic approach to measuring PR impact
Laura Joint ·
Many of you have laughed at the start of our ad, where Fran tries to explain how their PR campaign reached 12 billion eyeballs (check it ...
Don’t Let Good Media coverage go to waste! Get More Mileage Out of Your PR Wins
Laura Joint ·
Securing coverage is no small feat and some pieces are harder to come by than others. That’s why I’m a big believer in squeezing every la...
3 Powerful Ways To Use The CoverageBook Vault For Your Campaign Planning
Laura Joint ·
“That is so awesome. I didn’t even know this Coverage Vault feature existed and I’ve been a customer for years!”
CoverageImpact. Visualise how your PR coverage impacts real-world outcomes.
Gary Preston ·
Something is holding the PR industry back. It’s absence is known. But it’s starting to feel a little more serious day by day.
PR Value; How to calculate the efficiency of your PR campaigns through ‘CPM’
Gary Preston ·
Dec 2023 update > We built a free-to-use PR Activity CPM Calculator. Try it out >
PR Resolution Meets: Emma Lamberton from Coram
Rebecca Fitzgerald ·
In this spotlight interview, we chat with Emma Lamberton – Senior Communications Manager at Coram, the first children’s charity, who shar...
How to tell your coverage success story and help secure your PR budget
Hannah Harris ·
The PR industry is facing a financial squeeze right now. According to research by Provoke Media’s Influence 100, there has been a huge dr...
Web Analytics and Traffic Terms for PRs and Marketers – A Simple Guide
Rebecca Fitzgerald ·
Getting to grips with the weird and wonderful world of analytics terminology can be a real headache for even the most experienced PR pers...
A Beginner’s Guide: Adding Context to Your Reporting and Presenting PR Outcomes
Gary Preston ·
“Are these numbers good? Or bad? Give me a clue!” “Why is that number so big? I don’t understand it. Or believe it.”