Beyond the billions: A realistic approach to measuring PR impact
Laura Joint ·
Many of you have laughed at the start of our ad, where Fran tries to explain how their PR campaign reached 12 billion eyeballs (check it ...
Articles
Practical guides, interviews and research on PR measurement, coverage reporting and proving the impact of your public relations work.
Don’t Let Good Media coverage go to waste! Get More Mileage Out of Your PR Wins
Laura Joint ·
Securing coverage is no small feat and some pieces are harder to come by than others. That’s why I’m a big believer in squeezing every la...
3 Powerful Ways To Use The CoverageBook Vault For Your Campaign Planning
Laura Joint ·
“That is so awesome. I didn’t even know this Coverage Vault feature existed and I’ve been a customer for years!”
CoverageImpact. Visualise how your PR coverage impacts real-world outcomes.
Gary Preston ·
Something is holding the PR industry back. It’s absence is known. But it’s starting to feel a little more serious day by day.
PR Value; How to calculate the efficiency of your PR campaigns through ‘CPM’
Gary Preston ·
Dec 2023 update > We built a free-to-use PR Activity CPM Calculator. Try it out >
PR Resolution Meets: Emma Lamberton from Coram
Rebecca Fitzgerald ·
In this spotlight interview, we chat with Emma Lamberton – Senior Communications Manager at Coram, the first children’s charity, who shar...
How to tell your coverage success story and help secure your PR budget
Hannah Harris ·
The PR industry is facing a financial squeeze right now. According to research by Provoke Media’s Influence 100, there has been a huge dr...
Web Analytics and Traffic Terms for PRs and Marketers – A Simple Guide
Rebecca Fitzgerald ·
Getting to grips with the weird and wonderful world of analytics terminology can be a real headache for even the most experienced PR pers...
A Beginner’s Guide: Adding Context to Your Reporting and Presenting PR Outcomes
Gary Preston ·
“Are these numbers good? Or bad? Give me a clue!” “Why is that number so big? I don’t understand it. Or believe it.”
PR Resolution Meets: Mark Taylor from The Ivors Academy
Rebecca Fitzgerald ·
In our next installment of ‘PR Resolution Meets’, we speak with Mark Taylor, Director of Membership, Marketing, and Communications at The...
Save $2k of PR budget every month (with a small adjustment to workflow)
Stella Bayles ·
PR budgets are being reduced. Data gathered in June 2023 from the world’s 100 most powerful communicators found that there has been a dro...
PR Resolution Meets: Ian McAllister from The Alnwick Garden
Rebecca Fitzgerald ·
In this spotlight interview, we chat with Ian McAllister, Strategic Head of Marketing and Communications at The Alnwick Garden in Northum...