We Talk With Creator of the PESO Model — Gini Dietrich
Laura Joint ·
Bringing Multi-Channel Marketing Into the Mix, Part 2
Articles
Practical guides, interviews and research on PR measurement, coverage reporting and proving the impact of your public relations work.
Don’t Waste Precious Time: 9 Tools to Speed Up Your PR Tasks
Laura Joint ·
(& the Experts Have Their Say)
AVE Alternatives: Part 2 Putting a Price on Coverage Using Customer Lifetime Value
Laura Joint ·
Putting a price on PR coverage is notoriously difficult.
How Diageo Measures PESO
Laura Joint ·
Bringing Multi-Channel Marketing Into the Mix, Part 1
AVE Alternatives: Part 1 Measuring the Value of Coverage With G-AVE
Laura Joint ·
Putting a price on PR coverage is notoriously hard.
Inbound PR With Iliyana Stareva
Laura Joint ·
We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound i...
The Domain Authority score will be updated on March 5th, 2019
Stella Bayles ·
CoverageBook reports include a metric called Domain Authority.
The US news industry and how it affects Public Relations
Stella Bayles ·
The shift in news consumption in recent years has seen the publishing world adapt and change hugely.
5 Ways to Turn a Failed Sell In Around
Laura Joint ·
Everyone in PR has a story flop at some point.
Sell-Ins Aren’t Always Successful — Here’s How To Break The News To Your Manager
Laura Joint ·
Seeing your story flop is never fun, but it’s an inevitable part of the PR business.
How to move away from big (useless) numbers in PR reporting
Stella Bayles ·
I believe site-wide traffic numbers are fast becoming the taboo metric in PR, here’s why….
6 of the best PR podcasts for 2018
Laura Joint ·
So you may have heard the news — we have just launched a new podcast series featuring our very lovely Stella Bayles. To mark this occasio...