Get Your Head Around AI and PR With Adam Hirsch
Laura Joint ·
We recently got the chance to chat to Adam Hirsch, former COO at Mashable and current senior vice president of emerging media and technol...
Articles
Practical guides, interviews and research on PR measurement, coverage reporting and proving the impact of your public relations work.
From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story
Laura Joint ·
We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker, ab...
Give your coverage report the GIF of the gab!
Laura Joint ·
Have you tried using GIFs to make your books stand out?
We Talk With Creator of the PESO Model — Gini Dietrich
Laura Joint ·
Bringing Multi-Channel Marketing Into the Mix, Part 2
Don’t Waste Precious Time: 9 Tools to Speed Up Your PR Tasks
Laura Joint ·
(& the Experts Have Their Say)
AVE Alternatives: Part 2 Putting a Price on Coverage Using Customer Lifetime Value
Laura Joint ·
Putting a price on PR coverage is notoriously difficult.
How Diageo Measures PESO
Laura Joint ·
Bringing Multi-Channel Marketing Into the Mix, Part 1
AVE Alternatives: Part 1 Measuring the Value of Coverage With G-AVE
Laura Joint ·
Putting a price on PR coverage is notoriously hard.
Inbound PR With Iliyana Stareva
Laura Joint ·
We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound i...
The Domain Authority score will be updated on March 5th, 2019
Stella Bayles ·
CoverageBook reports include a metric called Domain Authority.
The US news industry and how it affects Public Relations
Stella Bayles ·
The shift in news consumption in recent years has seen the publishing world adapt and change hugely.
5 Ways to Turn a Failed Sell In Around
Laura Joint ·
Everyone in PR has a story flop at some point.