The best free and paid media monitoring tools for PR coverage in 2024
Rebecca Fitzgerald ·
The sheer number of media monitoring solutions and tracking services available can make choosing the right one a daunting task. Whether y...
Articles
Practical guides, interviews and research on PR measurement, coverage reporting and proving the impact of your public relations work.
Can PR tech help improve data-literacy in your team?
Stella Bayles ·
New data from our 2023 PR Data Literacy research; which surveyed over 400 PR and marketing professionals, shows that over half (57%) of r...
PR Resolution Meets: Margo Neely
Hannah Harris ·
In the first installment of our new series: ‘PR Resolution Meets’, we chat to Margo Neely, Chief Creative Officer atNeely and Daughters.
Five brands that are smashing it with Spotify playlists
Hannah Harris ·
We’ve just added Spotify playlists to our coverage stack.
How to turn a PR coverage book into a ‘social impact report’ 
Stella Bayles ·
Estimated coverage views, social shares and engagements are all metrics most PR people are familiar with, but when we recently saw them a...
Attribution in a PR Context – What All the Confusing Terms Mean
Laura Joint ·
Great news; you’re working with the analytics guys or co-reporting with the digital team or learning more about marketing measurement…
How to successfully communicate PR results and make an impact
Stella Bayles ·
Modern PR can impact an organisation on many levels. A wider variety of stakeholders now take an interest in PR results than ever before,...
What’s new in CoverageBook 2?
Stella Bayles ·
How to measure social coverage in 2022
Stella Bayles ·
There are now multiple metrics available as a way to measure PR coverage on social platforms, but which should take priority and how do y...
The new shape of measurement in 2022: PR experts predict how you’ll evaluate success this year
Hannah Harris ·
Back in 2020 the impact of the global pandemic, as well as social events (like Black Lives Matter) and major political changes (think Bre...
The metric you need in 2022 PR KPIs (that will probably increase your budget)
Stella Bayles ·
If you’re in planning mode and setting Key Performance Indicators for PR activity right now, make sure your metrics place you in a positi...
Could the publisher metrics in your end-of-year report put your 2022 PR budget in danger?
Stella Bayles ·
End-of-year reports make December one of the busiest months of the year for PR teams. Coverage and metrics are being collated to share su...