CoverageBook 2. AI? No. Full data attribution for PR? No. But a big step forward in measurement & evaluation for the PR Industry.
Gary Preston ·
CoverageBook 2?! But before we go there…. Let’s rewind.
Articles
Practical guides, interviews and research on PR measurement, coverage reporting and proving the impact of your public relations work.
Why CoverageBook is supporting Socially Mobile; education for PR people from lower socio-economic backgrounds and under-represented groups
Stella Bayles ·
My name is Stella. I was raised in Essex in the South-East of England, I didn’t go to University, didn’t complete my A-Levels and I have ...
Show the predicted $$$ impact of your coverage. Using a “Proxy” goal value.
Gary Preston ·
You’re looking to evaluate the impact of your coverage. Your boss/client is asking to put some kind of $$ value on it. Which is fair enou...
Using Google Search Console data to evaluate the incremental impact to brand traffic from your PR campaign
Gary Preston ·
We’re about to launch something. It’s exciting. So we’re going to tell people about it. Using PR. I know right?!
Benchmark your online coverage metrics.
Gary Preston ·
How many social shares of my coverage is normal?
Gary Preston ·
Based on our sample size of 1.7 million items of coverage added by users of CoverageBook. Social shares = Total of all shares of an onlin...
How hard is it to get coverage on high DA outlets?
Gary Preston ·
Based on our sample size of 1.7 million items of coverage added by users of CoverageBook. See CoverageBook Benchmarks.
“I was looking to save time in reporting and found a way to report on SEO from our PR coverage”
Stella Bayles ·
More PR teams than ever understand the relationship between PR and SEO and are now looking for ways to talk to clients about it.
A super-simple explanation of how your PR is boosting your client’s results on Google
Laura Joint ·
Getting your website to appear for a lot of search terms, also known as SEO, can seem very complex – full of algorithms and computer wiza...
The world has changed. It’s time to update how we measure effective communications
Stella Bayles ·
Recent events, social movements, politics, oh and a global pandemic have changed a few things in 2020. So it’s no surprise that the PR in...
Glossary of social media measurement terms
Laura Joint ·
Measurement in PR is hard enough, but you’re doing yourselves an injustice if you don’t also look at your impact on social too. But this ...
Free Google Slides template for your next PR report
Stella Bayles ·
We know technology costs can difficult sometimes and not everyone has a designer on hand to create slick reports. If this is you, look no...