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Practical guides, interviews and research on PR measurement, coverage reporting and proving the impact of your public relations work.
Hannah Harris ·
Back in 2020 the impact of the global pandemic, as well as social events (like Black Lives Matter) and major political changes (think Bre...
Stella Bayles ·
If you’re in planning mode and setting Key Performance Indicators for PR activity right now, make sure your metrics place you in a positi...
Stella Bayles ·
End-of-year reports make December one of the busiest months of the year for PR teams. Coverage and metrics are being collated to share su...
Gary Preston ·
CoverageBook 2?! But before we go there…. Let’s rewind.
Stella Bayles ·
My name is Stella. I was raised in Essex in the South-East of England, I didn’t go to University, didn’t complete my A-Levels and I have ...
Gary Preston ·
You’re looking to evaluate the impact of your coverage. Your boss/client is asking to put some kind of $$ value on it. Which is fair enou...
Gary Preston ·
We’re about to launch something. It’s exciting. So we’re going to tell people about it. Using PR. I know right?!
Gary Preston ·
Gary Preston ·
Based on our sample size of 1.7 million items of coverage added by users of CoverageBook. Social shares = Total of all shares of an onlin...
Gary Preston ·
Based on our sample size of 1.7 million items of coverage added by users of CoverageBook. See CoverageBook Benchmarks.
Stella Bayles ·
More PR teams than ever understand the relationship between PR and SEO and are now looking for ways to talk to clients about it.
Laura Joint ·
Getting your website to appear for a lot of search terms, also known as SEO, can seem very complex – full of algorithms and computer wiza...