Articles

Practical guides, interviews and research on PR measurement, coverage reporting and proving the impact of your public relations work.

Inside Innovation: MVF Global

Inside Innovation: MVF Global

Stella Bayles ·

MVF is a new style of marketing and lead generation organisation. Their unique content platforms generate marketing and sale leads which ...

Fact check!

Stella Bayles ·

Google, news and PR have gone hand in hand for years but as we approach the US presidential election finale and await Brexit news in the ...

Metrics can transform PR teams

Metrics can transform PR teams

Stella Bayles ·

For years, PR pros have detailed the ‘unique users’ or ‘impressions’ of sites as key performance metrics in reports. However if we’re mor...