Metrics & Data
Realistic, industry-leading metrics you don’t need a data-science degree to understand. You’re in control of what data to show and what’s most important.
Start your free trial
Realistic, industry-leading metrics you don’t need a data-science degree to understand. You’re in control of what data to show and what’s most important.
Start your free trial
“Coveragebook allows me to record results in an accurate, consistent and presentable fashion, providing legitimate stats at the click of a button and saving me hours each month.”
Daniel Brewer, Performance Comms
Publisher monthly traffic figures are great for context. But we also predict how many people could actually see the coverage clip or social post over its ‘life-time’. Our unique, established and well-respected ‘estimated views’ formula considers the article placement, size and influence of the site and how many shares the clip has received on social networks.
Simply paste in your links to website articles, Youtube, Instagram, Twitter, Facebook, Tik Tok, etc and we'll get busy collecting data like estimated views, social shares and outlet audience stats. No more hunting round for numbers, copy pasting screen grabs or fiddly formatting of hyperlinks. It's never been easier to measure your media relations coverage accurately.
Handpick the metrics that best tell the story of the impact of your work. Choose which metrics to feature and in which order—it’s easy to add, remove and drag metrics around for complete, curated data perfection.
“It's a big gripe of mine seeing PR saying potential reach is X million or even X billion people. As a brand manager and allocator of budget, you can't take a lot from 'reach data'. We like using the 'Estimated Coverage Views' metric in CoverageBook. It's more realistic which means it's easier for me to compare PR against other areas of marketing.”
Head of Culture & Entertainment, PR & Influencer Marketing, Diageo
Search your coverage database. Refine by client, media type or time period to spot trends and draw insights. Instantly create new books from your selections or export all that powerful data in a CSV file to work with in spreadsheets or other tools. With the extra power and flexibility of the Coverage Vault, KPI trackers will become a thing of the past.
Every piece of coverage you earn from Digital PR that includes a link to your client’s site is contributing to their natural search visibility. So you can and should be reporting back on your contribution to SEO from quality coverage. Let us do the hard work finding and counting the links in your coverage, and analysing their strength through Domain Authority scores.
“The Domain Authority metric allows us to demonstrate SEO impact from our PR work to clients. We have also tracked the ‘average domain authority’ score of all of the sites we have gained coverage and links on over 12 months. It shows the influential publishers we’re working with which is impressive to clients that care about their search visibility”
Founder, Radioactive PR
You can also add unlimited custom metrics to online coverage and social posts, as well as offline pieces. The coverage templates will flex to handle whatever you need. You can even choose how these metrics get totalled up in your summary—as a sum or average.
We all know that not every outlet or publication is immediately recognisable by name. That’s why we pull back a short bio, a logo and of course some metrics that all help to get across the quality or relevance of your coverage. Great for reporting, even better for your next campaign planning.
CoverageBook is packed full of everything you need to measure coverage effectively. Here's a quick overview of some of the key data points and features included on every plan.
Metrics & Data |
|
|---|---|
| Automated metrics for online articles, Twitter, Instagram, Facebook, Youtube, Tik Tok and more. Just paste the links to your coverage into your book and we'll do the rest. | ✅ |
| Full-length screenshots of your coverage. Adjust the image frame to showcase a key mention. | ✅ |
| Playable embeds of social posts and Youtube. Play video and audio right from within your book. | ✅ |
| Our unique, established and well-respected ‘estimated views’ formula predicts how many people could actually see the coverage over it's lifetime. It considers size and influence of the site and how many shares the clip has received on social networks. | ✅ |
| Ground-breaking Estimated Views metrics for social media posts. It's an industry first in social reporting that raises the bar for honest, realistic PR measurement. | ✅ |
| Social shares and engagements across Twitter, Instagram, Facebook, Youtube, Tik Tok (likes, shares, comments, ...) | ✅ |
| Youtube stats including views, engagements and subscriber numbers. | ✅ |
| Publication/outlet monthly audience figures provided by trusted traffic data source, SimilarWeb. | ✅ |
| Social influencer follower numbers for major social platforms. | ✅ |
| Contextual outlet data, like publication name, logo and even a short bio for extra context. | ✅ |
| Domain Authority scores from trusted provider Moz to help analyse the strength of links and SEO benefits of coverage. | ✅ |
| Check for backlinks to client's websites (up to 5 separate domains per book), so you can report back on your contribution to SEO from quality coverage. | ✅ |
| Metrics Summary that totals up your overall stats. With drag and drop ordering to give you control over what numbers matter most. | ✅ |
| Metrics Summary Palette containing sum totals of every data point in your book, so you have complete control over which metrics to feature in your summary. | ✅ |
| Add your own custom (user-created) metrics for all types of coverage. Whether you have your own data sources for offline coverage or need to include your in-house scoring systems. | ✅ |
| Choose to hide or show metrics throughout your book. You can even hide the whole metrics summary if the visuals are your priority. | ✅ |
| Use the same metric settings frequently for certain clients? Copy any book as a template and those metrics and settings will transfer across. | ✅ |
| Export all data as a CSV. If you're an excel wizard or you just need to include your numbers in a separate tracker. | ✅ |
| Coverage Vault - a searchable treasure-trove of all coverage in your account. Search, refine by clients, media type or time periods to spot trends and draw insights. Build new books from your selections or export all the coverage data in a CSV file. | ✅ |
No. We have intentionally built the tool to not do this. We want you to be able to handpick your coverage and then compile a report based on that. Too many fully automated monitoring + dashboard solutions pickup irrelevant mentions. Or miss things entirely. Creating metrics + graphs people don’t end up trusting.
There is a reason most monitoring tool users end up collating a clean list of actual coverage in a spreadsheet! We are the alternative to that tracker spreadsheet. And then some...
We have lots of customers that just don’t need a fully fledged media monitoring tool. Many bookmark the URLs of their mentions as they discover them via google news or from the person that wrote about them. Then they paste those links into CoverageBook. And are ready to measure & showcase their work back to clients.
On the other end of the scale we have huge teams that need a solution to consolidate all the mentions they collect across multiple tools. They find consolidating a clean list of Coverage in our tool gives them the data consistency they crave!
We’ve automated the collection of coverage data since 2014. We’re getting good at it. We have picked some of the best 3rd party suppliers of key metrics such as SimilarWeb (for outlet audience data), Moz for their Domain Authority metric, Buzzsumo for social share data (which they source from Twitter API).
No. I know this may be a deal breaker for you. But seriously. It’s time to move on. Let us help you.
No. We do so much more. From a URL we’ll capture full screen grabs of the page, the title of the article, and the date is was published. And then pull it all together into a report ready to share. Or you can just export the data to use however you wish.
No. You are able to add this type of coverage. We just don’t auto source metrics yet. But you can add custom metrics to these items manually.
Let CoverageBook handle the data gathering for you. Start a free trial and see how it all works with your own coverage.
30 day free trial, no commitment, no credit card required.
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