How to grow your PR budget, in 3 steps
Stella Bayles ·
The Public Relations industry has seen huge changes in the last five years. New forms of communication has brought new specialist talent ...
Articles
Practical guides, interviews and research on PR measurement, coverage reporting and proving the impact of your public relations work.
New higher limits for CoverageBook Silver & Gold paid plans
Gary Preston ·
As of September 2017 we’ve significantly raised the coverage credit quotas on both our Silver & Gold plans (see https://coveragebook....
PR teams. An email template to ask for Google Analytics access
Stella Bayles ·
New Feature: Import hyperlinks as online coverage.
Gary Preston ·
“I love how simple it is to just paste in URLs in CoverageBook to make a report. But! All the links in my excel sheet are hyperlinks. ...
New in CoverageBook: Full size image captures as “attachments” for sharing
Gary Preston ·
“My client’s mention gets chopped in half! What the f***”
Inside Innovation: Smoking Gun PR’s innovative approach to PR measurement
Stella Bayles ·
How refusing to offer AVE’s led to two global AMEC awards and very happy clients
How to Protect and Grow Your PR Budget in a Digital Comms Playground
Stella Bayles ·
There have never been so many new-breed agencies offering similar services. PR, influencer outreach, content marketing, link-builders, so...
Why you should love links…
Stella Bayles ·
Did your latest piece of PR coverage include a clickable URL link to your brand or client’s website, just like the example below?
Who else is bored with making brand logo wall images?
Gary Preston ·
People are always weirdly impressed by brand logos. They love them. It’s why you put them on your website to show off who you work with.
eBook: Public Relations’ Digital Resolution
Stella Bayles ·
SEO is talked about a lot in Public Relations. Some say the industry has missed an opportunity, others say it’s the future of PR. Othe...
Why don’t you use your blog to Answer the Public this year?
Laura Joint ·
How do you plan blog content? Did you know that you can use Google Suggest to see what people are searching for?
New in CoverageBook: Quality of cropped images are way….way better now.
Gary Preston ·
So it turns out the “crop” feature is one of the most used areas of the tool. But the quality of the re-sized cropped images was to put i...