Answer The client — how this free Analytics tool provides valuable insight

Stella Bayles · 11 Feb 2016

“What happened after the coverage went live?” “Did this coverage generate any leads” “What did this coverage do” “Is the coverage hitt...

How to supercharge knowledge sharing in PR agencies

Laura Joint · 12 Jan 2016

A chain is only as strong as its weakest link…

Stella Bayles · 29 Dec 2015

‘It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable t...

Gary Preston · 21 Dec 2015

The story below is taken from an end of year email I shared with the product team (all 6 of us) behind our PR tool coveragebook.com back ...

Laura Joint · 21 Dec 2015

Branded as one of the most successful adverts of this Christmas season, the Johns Lewis ad has made people up and down the country well u...

Stella Bayles · 17 Dec 2015

‘How can PR innovate’ is a question I’ve been asking for a while now. Whether it was helping clients understand digital skills and knowle...

Stella Bayles · 2 Dec 2015

When we started the ‘Inside Innovation’ series we thought we would come across teams trying some new tactics or learning new skills. What...

Stella Bayles · 19 Nov 2015

It’s been confirmed that as of 20th November Twitter are officially removing the ability for any publisher to display the all time social...

Stella Bayles · 18 Nov 2015

1. Commentary not required..

Stella Bayles · 6 Nov 2015

Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content and user experience, to n...

Stella Bayles · 2 Nov 2015

Agile is a hot topic right now in PR. Many are talking about it but few are putting the new fast-moving work-flow into practice.

Stella Bayles · 30 Oct 2015

How many meetings have you had so far today? Have you stepped outside the office?