How to find the engagement rate of your owned social posts on LinkedIn
Laura Joint ·
Recently Steph Bridgeman from Experienced Media Analysts, talked us through how to find the engagement rate for different social channels.
Articles
Practical guides, interviews and research on PR measurement, coverage reporting and proving the impact of your public relations work.
How to…calculate and compare owned media engagement rates across multiple social channels
Laura Joint ·
Social media measurement programmes can be complex. Perhaps your brand is active on several social channels; maybe you are reporting outp...
The Rise of Meme Marketing And What It Means For PR
Laura Joint ·
Memes are bigger than ever; the return of Love Island, Donald Trump’s visit, and Theresa May stepping down as Prime Minister all triggere...
Netflix’s ‘The Great Hack’ proves it’s the PR industry’s responsibility to protect the public
Stella Bayles ·
The Instagram hokey-cokey….
Laura Joint ·
Do they want us in, or out of their platform when measuring owned media performance?
Brands Using Instagram in PR: 7 Examples to Get You Inspired
Laura Joint ·
Instagram use is rocketing by the day and with so much activity, it’s now harder than ever to make an impact.
Which metric best prioritises your target media?
Stella Bayles ·
For many years, monthly unique users or impressions of publisher sites have been used as a way to prioritise media lists. The higher the ...
A Handy Trick For Measuring the Awareness of a PR Campaign
Laura Joint ·
Measurement in PR often stops at counting clips and audience figures. If you’re guilty of this, you’re missing out on digging into the re...
PRs Have Bad Mental Health, Work Too Much, and Don’t Get Paid Enough
Laura Joint ·
In the age of digital turmoil and transformation, we’re always excited to find out how the PR world is morphing with the times and to get...
Get Your Head Around AI and PR With Adam Hirsch
Laura Joint ·
We recently got the chance to chat to Adam Hirsch, former COO at Mashable and current senior vice president of emerging media and technol...
From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story
Laura Joint ·
We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker, ab...
Give your coverage report the GIF of the gab!
Laura Joint ·
Have you tried using GIFs to make your books stand out?