Ready to stop using AVE or Ad value equivalency in your PR reports?

We get it. The C-suite understand advertising and want to see big number $$ equivalents from PR. But you and I both know that an AVE ‘big number’ doesn’t prove the true value of communications.

If you’re ready to impress senior stakeholders with credible, realistic and influence-proving metrics you’ve come to the right place.

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Julie Eleftheriou

“I found CoverageBook when researching ways to improve our Ad Value Equivalency (AVE) calculations, which we'd done the same way for decades. We knew our method wasn't great, but didn't have an alternative. Covagebook's algorithm and metrics are more meaningful and justifiable than tying value to 1x ad rates. The books are polished and easy to understand, a big step up from our clunky PDF files with clipped screenshots.”

Julie Eleftheriou, Editorial Director, Longren & Parks

Seamus P

“The best media coverage reporting platform that complies with AMEC Barcelona standard - loved it!”

Seamus P, CTO, McGallen & Bolden Group

CoverageBook estimated coverage views metric

Reliable and realistic measurement with ‘Estimated Coverage Views’

Readership and publisher monthly visit numbers may look like big impressive numbers but what do they tell your stakeholders?

Our reports show publisher visits, influence scores and estimates how many impressions your coverage might achieve. Data that puts PR activity in a position to be compared to the rest of marketing, whilst showing earned influence.

James Alexander

“We like using the 'Estimated Coverage Views' metric in CoverageBook. It's more realistic which means it's easier for me to compare PR against other areas of marketing”

James Alexander, Head of Culture & Entertainment, PR & Influencer Marketing, Diageo

Consistent tracking & measurement of PR outputs.

Add coverage URLs. We do the rest; automated Screenshots, metrics & insights. Social shares, estimated coverage views and influence on all coverage clips, throughout the year. Consistent data sources so your outcome evaluation is bullet-proof.

No license charging. No annual contracts. Pause or Cancel with no Hassle.

Sharing log ins for technology to keep costs down is a nightmare for any company. Team members or your agency asking who’s logged in and who made changes in the account are unnecessary headaches. That’s why you can have as many users as you need in CoverageBook. The whole team can log in at any time with their own email address. Bliss.

We also hate contracts. So we won’t ask you to sign anything or ties you into an annual agreement (unless you want to of course!). All of our plans can be paused, archived and cancelled at any time. And we're also happy to refund if it just does not work out.

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