Articles

Practical guides, interviews and research on PR measurement, coverage reporting and proving the impact of your public relations work.

Metrics can transform PR teams

Metrics can transform PR teams

Stella Bayles ·

For years, PR pros have detailed the ‘unique users’ or ‘impressions’ of sites as key performance metrics in reports. However if we’re mor...

Inside Innovation : Manifest LDN & NYC

Inside Innovation : Manifest LDN & NYC

Stella Bayles ·

We’ve been following Manifest’s PR campaigns for a while and have been impressed with their creativity and bold approach. But, it wasn’t ...