Interviews with world’s most innovative PR teams
Stella Bayles ·
There are PR teams and agencies across the world doing some amazing work right now and we are in a privileged position to hear about it.
Articles
Practical guides, interviews and research on PR measurement, coverage reporting and proving the impact of your public relations work.
Inside Innovation: MSLGROUP NYC
Stella Bayles ·
“Technology will continue to change PR as we know it”
Metrics we measure
Laura Joint ·
We are on a mission to help the PR industry be recognised for their work.
Save 23 hours with 5 PR tools
Laura Joint ·
Automation is a big topic in Public Relations right now. Not everything should be automated in PR. One the best qualities of a PR profess...
Inside Innovation: Ogilvy Los Angeles
Stella Bayles ·
We’re on a mission to meet talented PR teams around the world to find out how they do things differently.
How to secure bigger budgets using your coverage report
Laura Joint ·
So the hard work is done. You’ve pulled off the campaign and the coverage has rolled in.
So what? 10 tips for coverage commentary
Laura Joint ·
Automation in PR is currently a big topic.
Inside Innovation : Manifest LDN & NYC
Stella Bayles ·
We’ve been following Manifest’s PR campaigns for a while and have been impressed with their creativity and bold approach. But, it wasn’t ...
Execs and juniors — Treat ’em mean keep ’em keen?
Laura Joint ·
Do you value your account execs and juniors the amount you should?
PR measurement: Get to the real numbers
Stella Bayles ·
On 11th February 2016 the CIPR hosted an event on measurement in public relations. Paul Sutton, Neville Hobson and I spoke about our expe...
Answer The client — how this free Analytics tool provides valuable insight
Stella Bayles ·
“What happened after the coverage went live?” “Did this coverage generate any leads” “What did this coverage do” “Is the coverage hitt...
How to supercharge knowledge sharing in PR agencies
Laura Joint ·
A chain is only as strong as its weakest link…