From insight to measurement; your ultimate guide to pivoting PR during the pandemic
Stella Bayles ·
Our industry has had to adapt to a huge change recently. Many teams are reviewing plans, pivoting on comms strategies, revising KPIs and ...
Articles
Practical guides, interviews and research on PR measurement, coverage reporting and proving the impact of your public relations work.
How to monitor & report on PR coverage for free (or with a very small budget)
Stella Bayles ·
Our industry has rapidly changed in the last couple of weeks. Many of us are reviewing operations and trying to cut costs but this doesn’...
Get Inspired With These 5 Examples of Top Brands Using Facebook in PR
Laura Joint ·
Facebook is nothing new to the world of PR and with so many brands using it, creating a PR campaign that sticks out against the noise yet...
8 Judges Share Their Secrets This PR Awards Season
Laura Joint ·
PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable ...
A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage
Laura Joint ·
We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth.
A PRs guide to Google’s new follow vs no-follow rules
Laura Joint ·
SEO is a complicated demon to get you head around. For PRs, the most important thing to know is that links from the coverage you achieve ...
6 inspiring B2B campaigns you’ll wish you came up with yourself
Laura Joint ·
Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry.
The New Marriage between Paid and PR
Laura Joint ·
Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). We group these...
How to Measure Your Work With Instagram Influencers
Laura Joint ·
Seeing an Insta-famous personality share your product with their 100,000 followers can be a huge rush. It’s like seeing your name in flas...
What’s TVs Place in the PR World? We Chat to Producer Danny Bell
Laura Joint ·
You could say that the relationship between PR and TV is facing some tension at the moment, what with the move to more on-demand and onli...
How to find the engagement rate of your owned social posts on Facebook
Laura Joint ·
Recently Steph Bridgeman from Experienced Media Analysts, talked us through how to find the engagement rate for different social channels.
How to find the engagement rate of your owned social posts on Twitter
Laura Joint ·
Recently Steph Bridgeman from Experienced Media Analysts, talked us through how to find the engagement rate for different social channels.