Measuring and evaluating brand prominence in your coverage
Gary Preston ·
How prominent was your brand in the coverage/campaign? Do you track this?
Articles
Practical guides, interviews and research on PR measurement, coverage reporting and proving the impact of your public relations work.
Your Spreadsheet Tracker Is Probably Broken
Stella Bayles ·
Most PR teams have a coverage tracker. And most of those trackers have been around for a while. They started simple. A few columns, a han...
Why PR Teams Need a Consistent Way to Categorise Coverage
Stella Bayles ·
Imagine you’ve run PR campaigns for the last year. You’ve reported on multiple campaigns and collected hundreds, maybe thousands, of piec...
Finding meaning in the smaller number: why little to no engagement with social posts is ‘normal’
Steph Bridgeman ·
Did you know that around one in ten items uploaded to CoverageBook last year was from a social media channel rather than a news URL? Thi...
How to Write a Winning PR Award Entry 🏆
Laura Joint ·
We recently hosted a webinar with Louise Parker from Propellernet and she shared some brilliant advice on crafting award entries that gen...
Health Publications: What CoverageBook Benchmarks Say About ‘Good’ Coverage in Consumer and Trade Health Titles
Steph Bridgeman ·
This is the next part in our 2025 Coverage Benchmark series where we have been looking at over 6 million coverage links to understand wha...
Tech Publications: What CoverageBook Benchmarks Say About ‘Good’ Coverage in Consumer and Trade Tech Titles
Steph Bridgeman ·
Comparing your campaign or coverage performance is much easier when you have context. It might sound obvious, but without benchmarks or i...
CoverageBook benchmarks 2025 – what does good look like in consumer and trade focused fashion titles?
Steph Bridgeman ·
Context can help you better compare your campaign or coverage performance against others. This pronouncement sounds like a tongue twister...
Publication Benchmarks: How Does Your Coverage Compare?
Steph Bridgeman ·
A few weeks ago we launched our 2025 benchmarks data report, crunching the numbers on the six million URLs submitted to CoverageBook duri...
CoverageBook Benchmarking Report 2025: The Analysis
Steph Bridgeman ·
If you are compiling annual reports and thinking about setting targets or KPIs for 2025, our new coverage benchmarking report based on si...
Benchmarking brand awareness using Google Trends to measure the impact of PR campaigns
Steph Bridgeman ·
Showcasing the impact of PR work is notoriously difficult. We have teamed up with Steph Bridgeman, expert PR measurement consultant, to l...
Why Counting Links in Your Coverage Matters (And Could Increase Your Budgets)
Laura Joint ·
PR and SEO are more connected than ever. So we hosted a webinar with Amy Irvine from Digiloft, where she shared her insights on using Dig...