Tools we’ve made

Welcome to our toolkit of useful things we’ve built to help your PR workflow. They’re free for anyone to use—you don’t need a CoverageBook subscription but of course they work great alongside CoverageBook

Coverage over time graph with line showing sales layered on top
CoverageImpact

Create coverage-over-time graphs in a flash. Then layer on data like sales, web traffic or search trends and connect PR activity to organisational impact

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List of coverage links that have been bookmarked, with a 'Copy to clipboard' button
Clipper

Handy little Chrome browser extension tool that makes it easy to bookmark coverage links while you browse for mentions

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Calculator form field for Estimated Views and resulting CPM value of $6.67
CPM Calculator

Easily calculate the cost-efficiency of your PR coverage with a simple cost per impressions metric—helping you compare PR impact with other channels

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Report title 'PR benchmarking report 2025' and graph-like visuals
PR Benchmarks

Research project analysing a huge sample of coverage so you can see how your results compare to the rest of the PR industry

See the report
Form input box populated with hyperlinks saying 'Read this article'
Link Extractor

Transform hyperlinks like Amazing PR reporting tool back into a plain URLs like https://coveragebook.com/

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Homepage with a form field to enter keywords and brand terms
In the Mix Prototype

Experimental prototype to analyse how media sources/outlets were used by AI to generate its helpful AI summaries for keywords, brands, terms…

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Previous hits

Robot looking down over a search field to enter keywords
AnswerThePublic Sold, 2022

AnswerThePublic was our curious little brainchild — built to help marketers uncover the questions people are really asking. We’ve since passed the mic to NP Digital, who are taking great care of it. We’re proud parents, waving from the sidelines. 👋❤️

Try it out
Key coverage stats and data table
AnswerTheClient

A clever little tool that helped non Google Analytics wizards understand the value of their press coverage — no analytics degree required. It bowed out gracefully when Universal Analytics called it a day.

No longer available
Cartoon robot with an email
CoverageBot

Before AI chatbots were all the rage, this helpful little guy gave you coverage stats in a conversational interface, then packaged the data up in a nice email for you. Were we too early to the AI party? Maybe…

No longer available
Game graphic looking like a Windows 95 style interface
Copy & Paste Hero

We teamed up with RamJam to create the worst game ever—intentionally. A glorious ode to the futility of copy-paste, wrapped in charming Windows 95 vibes. Pointless? Exactly. That’s the point.

Play the game