You collect the URLs of your mentions. Paste them in to your book. And we’ll get busy collecting data. Let the robots win this one. You’ve got better stuff to do. No more hunting round for audience stats, copy pasting screen grabs or fiddly formatting of hyperlinks. Let us do the grunt work.
30 day free trial, no commitment, no credit card required.
Annoying Salesperson will NOT call.
No random media monitoring mishaps here
Copy + paste your coverage URLs into our magic box
A fancy online report. PDF. Or CSV if you love spreadsheets
“Simply chuck in your links and —Huzzah!— a beautiful report, clients love. Hours of painstaking faff, magically condensed into minutes.”
No more manual screen grabbing to showcase where you had a mention. For every URL you add as coverage we’ll automatically source an image to you in your report.
You import coverage one at a time. Or copy & paste multiple URLs and we’ll automate capturing images for all of them in minutes.
How many people visit the outlet you got a mention on? We’ll source Monthly Visits from SimilarWeb for you.
What is the Domain Authority of the outlet you got coverage on? We’ll get Moz Domain Authority for you.
Was this online coverage amplified across social media? We source twitter, facebook + pinterest shares from a combination of official APIs and other APIS providers like Buzzsumo.
If you add YouTube URLs we’ll source actual view metrics + engagements.
This is a proprietary CoverageBook Metric we’ve worked on since 2014.
We’ll predict how many people could see the specific article you are mentioned on. Without this metric most PR teams usually show the entire site-wide readership of a publication next to their coverage. e.g. We got coverage on this website which has 20 million visits a month. We think that inferring that a website's 20 million readers in a month will all see the specific article where you achieved coverage is unrealistic, to say the least.
Publications only tend to provide monthly site-wide visit data to 3rd party data providers. They never give breakdowns by page. Which is what we're attempting to estimate here with our article level estimate.
Our unique and popular ‘estimated view’ formula considers the article placement, the size and influence of the site and how many shares the clip has received on social networks.
“It's a big gripe of mine seeing PR saying potential reach is X million or even X billion people. As a brand manager and allocator of budget, you can't take a lot from 'reach data'. We like using the 'Estimated Coverage Views' metric in CoverageBook. It's more realistic which means it's easier for me to compare PR against other areas of marketing”
James Alexander, Head of Culture & Entertainment, PR & Influencer Marketing, Diageo
Every piece of coverage you earn from Digital PR that includes a link to your client’s site is contributing to their natural search visibility. i.e. There is an SEO benefit from the authentic backlinks you get from quality coverage. So you can and should be reporting back on your contribution. Let us do the hard work of finding the links in your coverage, counting them and analysing the strength through Domain Authority scores.
“The Domain Authority metric allows us to demonstrate SEO impact from our PR work to clients. We have also tracked the ‘average domain authority’ score of all of the sites we have gained coverage and links on over 12 months. It shows the influential publishers we’re working with which is impressive to clients that care their search visibility”
Rich Leigh, Radioactive PR founder
No. We have intentionally built the tool to not do this. We want you to be able to handpick your coverage and then compile a report based on that. Too many fully automated monitoring + dashboard solutions pickup irrelevant mentions. Or miss things entirely. Creating metrics + graphs people don’t end up trusting.
There is a reason most monitoring tool users end up collating a clean list of actual coverage in a spreadsheet! We are the alternative to that tracker spreadsheet. And then some...
We have lots of customers that just don’t need a fully fledged media monitoring tool. Many bookmark the URLs of their mentions as they discover them via google news or from the person that wrote about them. Then they paste those links into CoverageBook. And are ready to measure & showcase their work back to clients.
On the other end of the scale we have huge teams that need a solution to consolidate all the mentions they collect across multiple tools. They find consolidating a clean list of Coverage in our tool gives them the data consistency they crave!
We’ve automated the collection of coverage data since 2014. We’re getting good at it. We have picked some of the best 3rd party suppliers of key metrics such as SimilarWeb (for outlet audience data), Moz for their Domain Authority metric, Buzzsumo for social share data (which they source from Twitter API).
No. I know this may be a deal breaker for you. But seriously. It’s time to move on. Let us help you.
No. We do so much more. From a URL we’ll capture full screen grabs of the page, the title of the article, and the date is was published. And then pull it all together into a report ready to share. Or you can just export the data to use however you wish.
No. You are able to add this type of coverage. We just don’t auto source metrics yet. But you can add custom metrics to these items manually.