Catch up on recordings of our in-depth webinars. Together with guest experts we tackle topics around measurement, reporting, making an impact and pushing PR forward.

Don’t let good media coverage go to waste! Get more mileage out of your PR wins

(31m 24s)

We look at how to make the most of the coverage you’ve secured! We'll discuss the top techniques to boost your media coverage, identify the key teams to share it with and share some practical tips to make this easy when using CoverageBook.

Create CoverageBook reports that are on-brand

(29m 29s)

This session is packed with tips and tricks to make sure all your reports are polished and perfectly aligned with your brand identity.

Why CoverageBook measures links and how that can win you SEO budget

(28m 59s)

Are you looking for ways to secure more marketing budget? Have you explored the impact your PR is having on SEO? In 30 minutes we'll explore the connection between PR and SEO, and how you can leverage it to boost your online visibility and demonstrate the SEO value of your PR work. We'll also look at how to check for links in your CoverageBook reports.


(26m 53s)

CoverageImpact is a free tool that helps showcase the value of your coverage with just a few clicks. Whether you have access to sales figures, customer satisfaction metrics, newsletter sign ups or Google Trends data, you can use CoverageImpact to plot timeline graphs and include impact data to show the business value of your coverage.

Custom metrics and CPM calculator

(31m 06s)

Following AMEC's evaluation framework and real customer use cases, this webinar focuses on adding data using CoverageBook's custom metrics and slide features, to help you integrate all your data into one report. We'll also look at our new CPM calculator!

Create end of year reports and summaries

(27m 41s)

A deeper look at some great features to save you time and create end of year reports and summaries in minutes! We'll look at making templates to stay on brand, using highlights to showcase your best pieces, and how to use the Coverage Vault's filters to evaluate your work and make summaries.

How to engage your readers by creating stories in your coverage reports

(35m 51s)

Supercharge your reports and make sure your audience engages with them! This webinar focuses on more than just numbers. We'll look at CoverageBook's enhanced custom data and slides features help you create reports that really resonate with your readers.

DIY vs ROI: The Dangers of Doing It Yourself in a Budget-conscious time

(57m 20s)

PR budgets are being reduced. There has been a drop in public relations investment in the past 12 months of more than $1bn. Reviewing work-flow and how PR fee time is spent is the quickest way to spot inefficiencies and make PR budget savings.

August 2023 Product Update

(28m 19s)

We're back with 5 new updates and features! A new demo book, our custom slide builder, new CSV format, better publication metrics and nifty new buttons to help move clips between books!

CoverageBook's Publication Metrics

(36m 06s)

This webinar looks at the online and social platforms we support and the data we collect for each. We'll also cover some new updates that make editing publications easier, and our new custom metrics management features!

Different report formats

(32m 19s)

We'll explore how to keep on brand with your clients and create reports that speak directly to your audience, including customising the front cover and branding, how to create more impactful reports, the different ways you can showcase coverage and how to share your report!

CoverageBook Hints and Tips

(32m 00s)

We'll be running though a list of hints, tips and shortcuts to make creating those reports even easier, including the CoverageBook Clipper for bookmarking URLs, making templates and refreshing engagements to keep reports up to date!

How to make year end reports and summaries

(33m 43s)

We'll guide you through all the ways you can create Summaries from your existing reports. Whether you're combining all your monthly reports for year end, creating quick summaries by date range, or using our Highlights feature to make best of books, we've got it covered!

Adding Coverage Files and Custom Slides

(29m 34s)

This webinar shows you how to add print, radio, broadcast coverage and Instagram Stories to your report, and how you can set up Outlets to save audience numbers for your coverage. Lastly, we'll look beyond coverage and show you how to add supporting text, charts or images as Custom Slides to add more context to your reports.

The metrics we measure in CoverageBook

(32m 30s)

We’ll explain our metrics and the data behind each figure. We’ll also show you how to choose from over 40 different metrics and organise them how you want. We've also got some example reports to share with you to show the impact of using different metrics.

Why publisher traffic numbers are damaging PRs reputation

(53m 53s)

Stella Bayles was joined by fellow AMEC members and PRCA Innovation teammate, Andrew Smith to host a special AMEC Measurement month webinar that invited PR practitioners to take a fresh view on ‘reach’ in campaign measurement.

How to edit images and screenshots in CoverageBook

(32m 56s)

This webinar covers the various image uploading and editing features within CoverageBook and how they can help you to showcase your coverage and highlight key mentions.

How to use CoverageBook to organise and sort coverage, use templates and highlights

(32m 51s)

Direct your readers to the good stuff they care about. Save time with report templates. Use Highlights to quickly create reports from your best coverage.

How to measure the value of PR for charities and non-profits

(53m 52s)

With guest, PR data analyst Kristian Foged, to demonstrate how to measure and communicate the impact PR can have on charity and non-profit objectives.

How to successfully communicate PR results & make an impact, with Stella Bayles & Gary Preston

(50m 54s)

Modern PR can impact an organisation on many levels; now a wider variety of stakeholders take an interest in viewing results than ever before. So how do you successfully communicate the results of your hard earned PR work for multiple people with varying PR knowledge and time?

How to measure earned social coverage in 2022

(52m 35s)

Stella Bayles, director at CoverageBook and comms measurement expert, Steph Bridgeman talk through how to measure earned PR coverage on social platforms in 2022.

Why 'Estimated Coverage Views' is the PR metric you need ​​​for 2022 KPIs

(58m 32s)

If you are confident in your coverage but less so in metrics or have concerns in retaining or growing your PR budget in 2022, watch this webinar. It will level-up your PR measurement game and give you a competitive edge in earned value.