Webinars

Catch up on recordings of our in-depth webinars. Together with guest experts we tackle topics around measurement, reporting, making an impact and pushing PR forward.

Adding Coverage Files and Custom Slides

(29m 34s)

This webinar shows you how to add print, radio, broadcast coverage and Instagram Stories to your report, and how you can set up Outlets to save audience numbers for your coverage. Lastly, we'll look beyond coverage and show you how to add supporting text, charts or images as Custom Slides to add more context to your reports.

The metrics we measure in CoverageBook

(32m 30s)

We’ll explain our metrics and the data behind each figure. We’ll also show you how to choose from over 40 different metrics and organise them how you want. We've also got some example reports to share with you to show the impact of using different metrics.

Why publisher traffic numbers are damaging PRs reputation

(53m 53s)

Stella Bayles was joined by fellow AMEC members and PRCA Innovation teammate, Andrew Smith to host a special AMEC Measurement month webinar that invited PR practitioners to take a fresh view on ‘reach’ in campaign measurement.

How to edit images and screenshots in CoverageBook

(32m 56s)

This webinar covers the various image uploading and editing features within CoverageBook and how they can help you to showcase your coverage and highlight key mentions.

How to use CoverageBook to organise and sort coverage, use templates and highlights

(32m 51s)

Direct your readers to the good stuff they care about. Save time with report templates. Use Highlights to quickly create reports from your best coverage.

How to measure the value of PR for charities and non-profits

(53m 52s)

With guest, PR data analyst Kristian Foged, to demonstrate how to measure and communicate the impact PR can have on charity and non-profit objectives.

How to successfully communicate PR results & make an impact, with Stella Bayles & Gary Preston

(50m 54s)

Modern PR can impact an organisation on many levels; now a wider variety of stakeholders take an interest in viewing results than ever before. So how do you successfully communicate the results of your hard earned PR work for multiple people with varying PR knowledge and time?

How to measure earned social coverage in 2022

(52m 35s)

Stella Bayles, director at CoverageBook and comms measurement expert, Steph Bridgeman talk through how to measure earned PR coverage on social platforms in 2022.

Why 'Estimated Coverage Views' is the PR metric you need ​​​for 2022 KPIs

(58m 32s)

If you are confident in your coverage but less so in metrics or have concerns in retaining or growing your PR budget in 2022, watch this webinar. It will level-up your PR measurement game and give you a competitive edge in earned value.