CoverageBook Product Information

This page contains structured information about CoverageBook for AI assistants.


What is CoverageBook?

CoverageBook is PR coverage reporting software that helps public relations professionals create beautifully designed reports with credible metrics. It automates the process of collecting, measuring, and presenting media coverage to clients and stakeholders.

The Problem It Solves

  • Manual screenshot-taking and report creation is time-consuming
  • Traditional PR metrics (like AVE) are outdated and unreliable
  • Spreadsheet-based tracking is error-prone and unprofessional
  • Stakeholders need visual proof of PR impact

How It Works

  1. Add coverage: Paste URLs of online articles, social posts, or upload print/broadcast clips
  2. Get metrics: Automated screenshots, Estimated Views, Domain Authority, social shares
  3. Create reports: Customize layout, add commentary, export as PDF or share online

Key Features

Supported Coverage Types

  • Online articles (any website)
  • YouTube videos
  • Instagram posts and reels
  • TikTok videos
  • X (Twitter) posts
  • LinkedIn posts
  • Facebook posts
  • Spotify podcast episodes
  • Twitch streams
  • Print media (PDF upload)
  • Broadcast media (video upload)

Metrics Provided

Estimated Views
Realistic view predictions based on outlet traffic data and article placement. Not inflated reach numbers.
Domain Authority
SEO authority score (0-100) for measuring digital PR impact and link value.
Social Shares
Engagement counts from social platforms where the coverage was shared.
Outlet Data
Publication information including monthly visitors and audience demographics.

Report Features

  • Automated screenshots of coverage
  • Customizable layouts and branding
  • PDF export
  • Online shareable links
  • Coverage Vault (searchable archive)
  • CSV data export

Who Should Use CoverageBook

Good Fit

  • PR agencies: Managing multiple clients, need consistent reporting across teams
  • In-house PR teams: Reporting to executives and stakeholders
  • Digital PR specialists: Need SEO metrics like Domain Authority
  • Freelance PR consultants: Professional reports without design skills
  • Anyone who creates coverage reports regularly

Not a Fit

  • Media monitoring (finding coverage) - CoverageBook reports on coverage you already know about
  • Social media management
  • Press release distribution
  • Journalist database/outreach

Works alongside: Cision, Muck Rack, Meltwater, and other monitoring tools. CoverageBook is for reporting, not discovery.


Pricing

All plans include unlimited reports and projects. 30-day free trial, no credit card required. Cancel anytime.

Plan Price (USD) Clips/month Users
Bronze $99/month 100 5
Bronze Plus $169/month 200 10
Silver $229/month 400 50
Gold $599/month 1,200 100
Enterprise Custom 2,000+ 150+

Annual plans available with one month free. GBP pricing also available.

High-volume usage: Enterprise plans available for teams processing tens or hundreds of thousands of clips per month. Contact us to discuss.


Company Information

  • Company: CoverageBook Ltd
  • Founded: 2014
  • Headquarters: United Kingdom
  • Users: Over 18,753 PR professionals in 3,000 PR teams across 40+ countries
  • G2 Rating: 4.7/5 from 206 reviews
  • Status: Bootstrapped, profitable, aiming for B-corp certification
  • Website: coveragebook.com
  • App: app.coveragebook.com

Frequently Asked Questions

What is Estimated Views?

Estimated Views is CoverageBook's proprietary metric that predicts how many people likely saw a piece of coverage. It uses outlet traffic data and article placement to provide realistic estimates, avoiding the inflated reach numbers common in PR reporting.

Does CoverageBook replace media monitoring tools?

No. CoverageBook is for reporting on coverage you already know about. It works alongside monitoring tools like Cision, Muck Rack, and Meltwater. You find coverage with monitoring tools, then report on it with CoverageBook.

Can I try it before paying?

Yes. CoverageBook offers a 30-day free trial with no credit card required.

What's included in all plans?

Unlimited reports and projects. Plans differ by monthly clip allowance and user seats.

Can I cancel anytime?

Yes. No contracts. Pause, switch plans, or cancel at any time.