we need a resolution

Awareness to action: How to measure content-led PR

Stella Bayles

On 21st February I joined Danny Ashton, Neomam Studios founder to host a CIPR North West event at Manchester University. 


Danny's team at Neomam are experts at making content-led PR campaigns work. They gain hundreds of pieces of coverage on tier 1 news sites week in week out. They're approach is simple. Findf out what the active online audience wants and match your client to it - all through engaging visuals. It works. Their clients awarness is wide-spread and the 'linked coverage' is increasing Google serarch visibility too. But how do they prove that? 


That's where we come in. 


I joined Danny in sharing how to measure tier 1 media once your coverage hits. The slides below cover the two important areas of measurement:

  • Prove you have increased awareness
  • Prove your audience took action 


Public Relations: Measuring tier 1 media from Stella Bayles


Do you have an example of how you have proved target audience action following your PR campaign? We want to hear. 

We're on a mission to help PR practitioners measure their communications better. We want AVE to be a thing of the past and out of reports by 2018. In order to do that people need inspiration and a different way. So let's share. 

If you would like to get involved tweet me or email me direct on Stella@CoverageBook.com



PR Digital Resolution book cover

Our eBook 'Public Relations' Digital Resolution' out now!

By Stella Bayles

‘PR’s Digital Resolution’ outlines the winning formula that has generated online communication campaigns for some of the UK’s biggest brands and earned them millions of pounds. This book will strengthen future communications strategies, provide the measurement you’ve been looking for and win new digital budgets.

Find out more

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